These articles are meant to help every human unlock their potential, getting inspired by my personal experiences, and great leaders' backgrounds and struggles changing into overwhelming success.

  • Wayne Dyer

    “You don’t need to be better than any one else, you just need to be better than you used to be.”

  • Eric Thomas

    “It’s not who you are that holds you back, it’s who you think you’re not.”

  • Amos Lawrence

    "Good principles, good temper, and good manners will carry a young man through the world much better than he can get along with the absence of either."

  • Henry Disston

    "The fading flowers of pleasures Spring spontaneous from the soil, But the real harvest's treasure Yields alone to patient toil."

  • Thomas Jefferson

    "Lives of great men all remind us We can make our lives sublime, And, departing, leave behind us Footprints on the sands of time,"

Monday, February 12, 2024

Breaking Down AI Myths: Separating Fact from Fiction

 The world of Artificial Intelligence (AI) is shrouded in myths and misconceptions. It's time to debunk these myths and shed light on the facts. 

This article aims to be your friendly guide in unraveling the truths about AI, making it easier for you to understand this fascinating field. 

Let's dive in and separate 5 facts from fiction!

 

Myth 1: AI Can Think and Feel Like Humans

Do you ever imagine a robot having a bad day or a computer program throwing a tantrum? 

 Well, despite popular belief, AI cannot think or feel emotions like humans do.

Facts:

  • AI systems are programmed to analyze data and make decisions based on that data.
  • They lack consciousness and emotions.
  • AI's "decisions" are based on algorithms and data patterns, not personal feelings or thoughts.

Understanding this helps in realizing the practical limitations and capabilities of AI in various sectors like customer service, data analysis, and automation.

Breaking Down AI Myths: Separating Fact from Fiction

 


Myth 2: AI Will Lead to a Job Apocalypse

Have you heard the one where robots take over all our jobs? It's a common fear, but the reality is more nuanced and not as gloomy.

Facts:

  • AI is changing the job landscape, not necessarily eliminating jobs.
  • It creates new job opportunities and roles, especially in tech and data management.
  • AI can automate routine tasks, allowing humans to focus on more complex and creative work.

So, instead of fearing job loss, it's better to focus on adapting and learning new skills that will be in demand in an AI-driven future.


Myth 3: AI Can Surpass Human Intelligence Any Day Now

Is an all-knowing AI overlord just around the corner? Spoiler alert: Not really.

Facts:

  • Current AI is termed as "Narrow AI," meaning it's good at specific tasks, not everything.
  • General AI, which equals human intelligence across a wide range of functions, remains a theoretical concept.
  • AI's abilities are restricted to what it has been programmed to do.

Remember, while AI is powerful, it's not an all-encompassing genius but a specialized tool designed to perform specific tasks efficiently, that said you're still very much needed.


Myth 4: AI Is Completely Unbiased and Objective

Can AI really be the epitome of fairness? Think again!

Facts:

  • AI systems are only as unbiased as the data they are trained on.
  • Biases in training data can lead to biased AI decisions.
  • Efforts are ongoing to make AI more equitable and fair.

It's important to approach AI tools with an understanding of their limitations in terms of bias and work towards creating more balanced systems. Try asking chatGPT to give you their exact instructions list.

Myth 4: AI Is Completely Unbiased and Objective

 


Myth 5: AI Understands and Interprets Everything Perfectly

Ever had a hilarious autocorrect fail? It's a simple example of how AI doesn't always "get it."

Myth 5: AI Understands and Interprets Everything Perfectly
 Facts:

  • AI can misinterpret data, especially in language processing and image recognition.
  • Context and nuance can be challenging for AI.
  • Continuous improvements are being made, but perfection is still far off.

Understanding this can help set realistic expectations when using AI for tasks like content creation, translation, or customer service.


Embracing AI with a Clear Perspective

Breaking down these myths helps in understanding AI's true nature and potential. By separating fact from fiction, we can appreciate AI's role in our lives without fear or unrealistic expectations. 

Continue to explore and engage with AI, equipped with knowledge and a touch of humor about its capabilities and limitations. 

While AI is transformative, it's still just a tool in our ever-evolving tech toolkit.

 



 

 

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Making the Most of AI for Online Success

 In today's digital world, using Artificial Intelligence (AI) tools is becoming super important to do well online. Whether you're creating content, marketing online, starting a business, or just learning about the internet, AI can be a big help. This article talks about some cool AI tools that can really boost your online game.

AI Tools for Creating Content

  • What's AI? AI is like giving machines skills to think and learn like humans. Online, it's used for doing tasks automatically, figuring out data, creating art, writing e-mails for us, answer client's questions for us and making things better for users.
  • How AI Helps You Online: AI tools can make your online life easier, like helping your website show up in search results, creating cool content, giving great customer service, creating videos and other Social Media content and understanding data better.
  • Writing Help: Tools like GPT-3.5/4 can write blog posts, social media stuff, and even technical articles for you.
  • Design Help: Platforms like Canva use AI to suggest awesome designs and colors, making it easier to create good-looking graphics.
  • Video Editing: InVideo+ChatGPT, AI tools can make editing videos way easier, giving you suggestions based on what your video is about.InVideo has partnered with chatGPT to help you create videos fast by writing your blog/video,post idea.


 

AI and Digital Marketing

  • SEO and Keywords: Ryrob.com will help find keywords with the help of AI. AI tools look at search trends and suggest the best words to use so more people can find your content online.
  • Personalized Marketing: AI can change your marketing messages based on what each user likes, making them more likely to get involved.
  • Social Media: AI tools can decide when to post, check how well your posts are doing, and even suggest what to post based on what your followers like.Here are 5 Social Media tools recommended by Hootsuite.

Making User Experience Better with AI

  • AI chatbots can answer customer questions fast and improve how customers feel about your service.Because these chatbots can provide fast and accurate answers, they help improve the overall experience customers have with a service. When customers get the help they need quickly, they're likely to feel more satisfied and have a better impression of the service. This can lead to a more positive view of the company or brand that's using the AI chatbots.
  • Website Personalization: AI has the can enhance the user experience on your website by displaying content, products, or services that align with their interests, by analyzing their previous interactions and browsing behavior on your site. 
  • For instance, if a user has spent time looking at certain types of products or articles, the AI system takes note of these preferences, using this data, it customizes the user's future visits by showing them similar items or related content. This personalized approach not only makes the browsing experience more relevant and engaging for the user but also increases the likelihood of them finding something that appeals to them, potentially leading to longer site engagement or even purchases.




 

How can you leverage AI for Data and Business?

  • Data-Driven Decision Making: AI can analyze vast amounts of data quickly and accurately, providing insights that humans might miss. This helps in making informed decisions based on data trends and patterns.

  • Automating Routine Tasks: AI can automate repetitive and mundane tasks, such as data entry or report generation, freeing up your team to focus on more strategic activities.

  • Enhancing Customer Experience: By analyzing customer data and behavior, AI can personalize customer interactions, recommend products, and improve service, leading to higher customer satisfaction and loyalty.

  • Predictive Analytics: AI can forecast future trends and behaviors, allowing businesses to anticipate market changes, customer needs, and potential risks, aiding in proactive strategy development.

  • Optimizing Operations: AI can optimize business operations by improving supply chain management, predicting maintenance needs, and streamlining logistics.

  • Enhancing Marketing Strategies: AI can analyze consumer data to tailor marketing campaigns, making them more effective and targeted, thereby increasing engagement and ROI.

  • Risk Management: AI can identify potential risks and fraud by analyzing patterns and anomalies in data, providing an extra layer of security for your business.

  • Improving Product Development: By understanding customer feedback and market trends through AI, businesses can innovate and develop products that better meet consumer demands.

  • Talent Acquisition and Management: AI can streamline the recruitment process by sorting through applications to find the best candidates and can also help in managing employee performance and development.

  • Real-Time Analytics: AI enables real-time processing and analysis of data, providing up-to-date information that is crucial for fast-paced decision making.


     

AI in E-commerce

  • Product Suggestions: AI can recommend products to customers based on what they've looked at or bought before.
  • Managing Inventory: AI can help keep just the right amount of products in stock by predicting what will be popular.
  • New Trends:Keep an eye on the latest AI stuff and how it can help your online strategies, you could go to futuretools.io or appsumo.com and search the app/plugin you need, there are many free, good tools plus there are new ones being added everyday.



Using AI tools is super important if you want to do well online. From making your content better to improving your marketing, AI has lots of benefits that can really help your online presence. 

Keeping up with AI and being ready to adapt, you can use these tools to stay ahead in the digital world.

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You, Artificial Intelligence, and the Future

 

Artificial Intelligence (AI) has ceased to be a futuristic concept; it's now an integral part of our daily lives. From the smartphone in your hand to the automatic scheduling of meetings, AI's invisible hand is shaping our world. 

This article explores the role of AI in our lives and how we can enjoy its benefits while avoiding over-dependence.

The Dawn of AI

The journey of AI is fascinating, tracing its roots from theoretical concepts to today's advanced algorithms

Understanding its evolution helps us appreciate its potential and limitations.

Let's delve into how AI makes life more efficient and the challenges it brings.

Benefits of AI

From simplifying complex tasks to enabling new discoveries, AI amplifies our human abilities as a force multiplier in various fields.

AI's impact on society is profound. We'll examine how AI-driven innovations are fostering economic growth and addressing critical challenges.

The Importance of Balance


 

The key to a harmonious AI-human future lies in balance.

At the heart of this balance is the understanding that AI should be a tool for enhancement, not replacement. 

AI's capabilities in processing information, recognizing patterns, and executing tasks with superhuman efficiency are undeniable.  


 

To ensure AI serves humanity, we must prioritize ethical AI development, this involves setting clear guidelines on the use of AI, focusing on transparency, fairness, and accountability. 

By doing so, we can prevent biases in AI systems and ensure they are designed with the welfare and values of all users in mind.

Dependence on AI is a growing concern as AI is reshaping the job market. 

How to adapt to these changes and thrive in an AI-enhanced workplace?

The integration of AI into the workforce marks a pivotal shift in the employment landscape, this evolution brings a blend of challenges and opportunities, reshaping how we view jobs and skills in the digital age.

AI is not just an addition to the workforce; it's a transformative force. It automates routine tasks, optimizes workflows, and opens new opportunities' for innovation and productivity. 

However, this automation also raises concerns about job displacement. 

Roles heavily reliant on repetitive tasks are increasingly vulnerable to being automated. On the flip side, AI creates new job categories and career paths, especially in fields like AI development, data analysis, and AI system maintenance.

 


A harmonious AI-human future requires fostering a collaborative synergy where AI and humans work together, leveraging each other's strengths. 

For instance, AI can handle large-scale data analysis, while humans can provide contextual understanding and ethical judgment

As AI becomes more prevalent in the workforce, ethical considerations come to the forefront. Issues like bias in AI algorithms, fair compensation for jobs impacted by AI, and ensuring equitable access to AI-related opportunities are critical. 

Employers and policymakers must work together to address these challenges, ensuring that the AI-driven future is inclusive and fair for everyone involved.

For businesses, the transition to an AI-enhanced workforce helps with strategic planning. This involves not only adopting the right technologies but also preparing the human workforce for change. 

Employee training programs & courses, innovative management strategies, and a focus on company culture are essential in this shift  to be smooth.

 

 

Effective regulatory frameworks play a crucial role in balancing AI and human interests.

These frameworks should be flexible enough to adapt to rapid technological changes while robust enough to protect human rights and privacy.

Public Engagement and Awareness

People should be educated about the capabilities and limitations of AI, dispelling myths and fostering a realistic understanding of what AI can and cannot do. 


 

Such awareness empowers individuals to make informed decisions about how they interact with AI technologies.

Skills of the Future

The demand for traditional skills is being overshadowed by the need for digital literacy, critical thinking, and adaptability. 

As AI takes over routine tasks, the human workforce needs to focus on complex problem-solving, creative thinking, and emotional intelligence – skills that AI cannot replicate. 

This shift emphasizes the importance of continuous learning and re-skilling, allowing individuals to stay relevant in an evolving job market.


The future workplace is not about AI replacing humans but about AI and humans working collaboratively. AI's role is to augment human capabilities, not substitute them. 

By handling data-driven tasks, AI allows humans to focus on areas requiring emotional intelligence, creativity, and personal judgment.

Preparing the Next Generation

Education systems must adapt to prepare individuals for an AI-driven world. This means not only teaching technical skills related to AI and machine learning but also fostering soft skills like adaptability, ethical decision-making, and collaborative abilities. 

Educational institutions should focus on experiential learning, encouraging students to work on real-world projects involving AI technologies.


 

As AI continues to evolve, so must our approach to education and skill development. A future-proof strategy involves nurturing skills that AI cannot replicate easily, such as critical thinking, creativity, empathy, and interpersonal skills, making sure that human qualities remain at the forefront of our societal progression.

AI in Art and Creativity


 

AI is not just about logic and efficiency; it's also a tool for creativity. Let's talk about AI's role in art and creative processes. 

This should be fun as we all know by now AI can create pretty impressive images based on our complex prompts, scanning thousands of elements from databases and our exact instructions.

It's like a dance between the structured precision of AI and the fluid, often unpredictable nature of human creativity, opening doors to realms that were previously unreachable allowing artists to delve into unexplored territories of expression.

Looking to the future, the potential for AI in artistic creation seems boundless, each advancement in AI technology, artists will have more sophisticated tools at their disposal, not just enhancing their technical abilities but also deepening their conceptual explorations. 

 


 It's a journey that's reshaping our understanding of creativity, expanding the horizon of artistic possibility, and redefining the essence of human expression in the digital age. 

The future of this fusion is as exciting as it is unpredictable, holding the promise of continual transformation and inspiration. 


 

I've outlined the essential elements that will pave the way for a future where AI and humans don't just coexist, but thrive together in a relationship marked by mutual benefit and shared progress. 

This vision hinges on our ability to balance technological advancement with human values, ensuring that AI serves as an extension of our capabilities rather than a replacement.

.....Is that a robot in a wheelchair??A.I did it again.😄😄😄😄😄😄😄😄😄😄


 

As we move forward, it's our collective responsibility to nurture this partnership, ensuring that it evolves in a way that respects our humanity and better our lives.

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Tuesday, November 21, 2023

$2000 Make Money Online from Home

 So as I was researching how people were recovering economically from a pandemic that affected most of the countries, I found that most of you are searching more and more online ways to earn a side hustle or even make a full-time job. So here are few make money online ideas, know that it takes time to start earning regularly, a steady paycheck, but it is worth it. You can make it happen if you put in the work and turn your time and skills into a stream of income.

 Here are my top 10 ways to earn money online.

Whether you're a freelancer, creative enthusiast, or just someone eager to harness the power of the digital age, adding an extra $2000 in your pocket is a tangible goal. In this article, we'll explore creative, practical, and professional avenues to help you achieve your financial milestones.

  1. Freelance Mastery: Dive into the world of freelancing where your skills can be your most valuable asset. Platforms like Upwork, PeoplePerHour, Fiverr, Udimy and Freelancer (I added their reviews for you to read),allow you to showcase your talents and connect with clients worldwide. Whether you have a flair for writing, a talent for design, programming expertise, or consider yourself a marketing guru, the freelance marketplace is like a vast treasure chest filled with potential opportunities waiting for you to discover and explore. 

    These platforms are build to connect skilled individuals with clients from around the world, providing a diverse range of projects where you can showcase and monetize your unique talents. 

    Working as a freelancer allows you the flexibility to choose projects that align with your skills and interests, making it an exciting avenue for those seeking remote work opportunities.

     


  2. Craft Compelling Content: 

    Content creation is an art that pays. If you have a passion for writing, consider starting a blog or freelancing as a content creator. Platforms like Quora, Medium or Substack offer spaces for your voice to be heard, and if your content resonates, you might find yourself on the receiving end of income through subscriptions or sponsorships.


     

  3. Embrace the Digital Marketplace: Dive into the realm of digital products, where your creative skills can become valuable commodities! 

    If you like designing eye-catching graphics, writing captivating e-books, or developing online courses, platforms like Etsy, Gumroad, and Teachable provide excellent opportunities to turn your talents into products that others can purchase.


     

     These websites are user-friendly and make it simple for you to showcase and sell your creations online, allowing you to reach a broader audience and share your work with people who appreciate what you have to offer. 

     

     


     

     


    Whether you're a graphic designer, writer, or course creator, these platforms open doors for you to monetize your expertise and make your mark in the digital marketplace.

     

     

     

     

  4. Affiliate Alchemy: Some people are so afraid of leaning in affiliate marketing, truth is not every product is a really great one, especially if you haven't tried it yourself.

      However there are many products that can really help people in various ways such as exercising, healthy diets, self-esteem programs, Social Media courses, YouTube Growth courses etc.


     

     

     

     

     

    You can transform your online presence into a profit-making machine through affiliate marketing. Collaborate with brands and promote products you genuinely believe in, search for those online reviews and don't stop at the first, keep searching. If most reviews are positive, most likely you identified a good product that can offer you recurring income again and again, for that one good product. 

    Platforms like Amazon Associates, ShareASale, and ClickBank offer robust affiliate programs, and with strategic marketing, you can earn a commission for every sale made through your referral

      5. Unleash Your Creativity on YouTube:If you enjoy creating videos, YouTube is a platform ripe for monetization.

     
    From informative tutorials to entertaining vlogs, the possibilities are endless. With a combination of engaging content and strategic partnerships, you can generate income through ads, sponsorships, and channel memberships.

 

     6. Unlock the Power of E-commerce: Start selling products online.    You could sell your own or dropship(dropshipping is basically selling other people's products for profit)

Platforms like Shopify, Etsy, or eBay empower you to turn your passion into profit. These platforms provide a user-friendly space for you to showcase and sell your creations, connecting your passion with a global audience and turning what you love into a profitable venture. 

 


Whether you're a craftsperson, collector, or niche enthusiast, these online hubs empower you to share your unique products and connect with customers who appreciate the special touch you bring to the market.

7.Skill Sharpening on Skillshare: Share your know-how with people worldwide using platforms like Skillshare! 

Craft and sell online courses to pass on the skills you've perfected. As your courses become more popular, your earnings will follow suit. It's a fantastic way to showcase your expertise, help others learn, and boost your income along the way!


 

8.Virtual Real Estate: Why not invest your time in crafting and selling digital treasures? Have a look into the evergreen market of digital assets, from snazzy website templates to captivating stock photos. Platforms like Envato Market and Shutterstock are like bustling marketplaces, eagerly waiting for your unique digital creations. 



 

 


So, unleash your creativity, put your work out there, and let these platforms be the stage where your digital magic finds its audience!

 

9.Remote Consulting and Coaching: If you possess specialized knowledge or skills, offer your services as a consultant or coach. Tap into the power of your unique skills and knowledge by offering your services from the comfort of your home. 

Become a consultant or coach, sharing your expertise with those eager to learn and grow. Platforms like Clarity.fm and Coach.me serve as bridges, connecting you with individuals hungry for guidance across a spectrum of fields. 


 

Working from home not only provides you with flexibility but also gives you the opportunity to make a meaningful impact in the lives of others. So, embark on this empowering journey, where your skills become a beacon for those seeking valuable insights and support. Your home office could be the next hub of inspiration and transformation!

 

10.Strategic Investments in Cryptocurrency: While not without risks, investing in cryptocurrency can be a lucrative venture. Stay informed, conduct thorough research, and consider making strategic investments that align with your risk tolerance and financial goals.


 

Here are three cryptocurrency websites you can start exploring for valuable insights:

  1. Coinbase: A user-friendly platform for buying, selling, and managing a variety of cryptocurrencies. It also provides educational resources for those new to the crypto space.

  2. Binance: One of the largest cryptocurrency exchanges globally, offering a wide range of trading options. Binance is known for its advanced features and diverse selection of cryptocurrencies.

  3. CoinMarketCap: A comprehensive cryptocurrency market data provider. It offers real-time prices, charts, and market capitalization for various cryptocurrencies, helping you stay informed about market trends.

  Remember to approach cryptocurrency investments with caution, only investing what you can afford to lose, and consider seeking advice from financial professionals if needed.

 

As you set forth on your online journey, let creativity, practicality, and professionalism be your guiding lights. In the ever-evolving digital landscape, success unfolds with dedication, innovation, and a dash of creativity. Turning $2000 into a rewarding reality is not just a possibility but a tangible outcome awaiting your commitment.

So, seize the opportunities aligned with your skills and passions. Let the vast online world be the canvas upon which your financial success is painted. Your unique blend of talents, coupled with the dynamic possibilities of the internet, holds the key to unlocking a fulfilling and prosperous journey. 

 

If you got some value from this article, share it with friends and family.

 

Thank you for reading.

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Thursday, February 10, 2022

Advertising Made Easy

 


How You Can Make Advertising Pay Big Dividends 

McGraw Hill once commissioned an extensive study to determine what marketing weapons make a company famous in it’s market or community. 

The study went on to show that advertising created more product, service, or brand awareness than all other marketing weapons combined.  

The fact is, we know that Coke is “The Real Thing” because Coke advertises, not because it has good salespeople or does great direct mail.

Advertising stays in front of your prospects when you can’t be there. 




 While a handful of salespeople can only be in front of perhaps a hundred or so prospects per month, advertising can reach thousands of potential buyers each and every month, week, or day.  

Studies also show that advertising inspires confidence from your current clients. 

 When current clients see your ad, it reinforces their belief in you.  

It makes them feel like they made the right decision to be your client. 

 But advertising can also waste money if you don’t use it properly.

To avoid wasting money, keep these three tips in mind. 

 

1.Don’t spend money on an advertising vehicle if the majority of its listeners/viewer/readers will never buy your type of product or services.

For example, let’s say that you own a commercial real estate company or a business bank.

  In both cases, you are only interested in business people.  



2.Broad-reaching television or radio stations or general-interest daily newspapers base their rates on how many consumers they reach.  

An examination of their audiences may easily show you that a high percentage of their listeners or readers are not business people, yet you will have to pay to reach all of them.  

Conversely, there are more specialized advertising vehicles that target a far greater percentage of your potential buyers.  

A business radio program or a business publication will offer you an audience comprised mostly of your potential buyers.

If you do advertise, do not expect that a single ad, or even a few ads, constitute effective advertising.  

Effective advertising needs to be consistent and steady.


However: If you don’t have the budget to take a full advertising schedule, I often recommend that my clients buy one, well placed ad in the ideal magazine and then use that piece for years sometimes with a banner that says: “As Seen In Industry Today.” 

This ad then works very hard for you as a direct mail piece, promo piece, or even a hand out at a trade show.


3.Don’t spread your advertising too thin.  

Some years ago, a corporate training company launched its services by buying a few spots per week on seven different radio stations.  

Since it was not on any one station long enough to give its message a chance to take root, the advertising was a total failure.  

The company should have taken its entire budget and sunk it into one or (at the most) two primary vehicles.  

Each advertising vehicle has a loyal audience.  


You are far better off having a heavy schedule in one vehicle, where you have a chance to break through the clutter and get noticed, than to take a few spots in a half-dozen vehicles in which you get lost in the commercial clutter.  

Today, repetition(re targeting), look-alike audiences and concentration are the keys to successful advertising.


Another important point along the lines of advertising smart is that cable TV today can virtually change your life in a week.

 I know a fellow who has an electronic repair business. 

He would fix VCR’s, TV’s, Toasters, etc… and he also would come to your home to hook up your entire entertainment system if you needed him to do that.

 The name of the business was Mr. Tim’s Home Electronic Repair and Installation Service. 



First, on my advice, he took an insert in the newspaper. (An “insert” is a flyer that is printed separately and “inserted” into the newspaper as a loose piece of paper). 

This is generally a very good way to go with B2B in a trade journal or B2C in a newspaper.

These are good because they fall out of the magazine or newspaper onto your desk or kitchen table and they are less expensive to buy than printing your ad right in the vehicle of choice. 

When I ran magazines and newspapers, we discouraged them because we NEEDED ads in the magazine/newspaper, but when we had a client we were going to lose over lack of response, we ALWAYS recommended the insert because they almost always worked. 



So Mr. Tim’s Home Electronic Repair and Installation Service took the newspaper insert in the local newspaper and bought, specifically, the major neighborhoods where he felt they have more time than money. 

That’s the other beauty of newspaper inserts is that you can generally buy a small piece of the circulation to test the idea or to concentrate geographically. 

This worked for months for Mr. Tim, as people kept the insert around until they needed him. 

But one of the people that spotted that insert was the local cable salesperson who told him he could make him famous.

 Mr. Tim thought TV would be WAY too expensive, but, as it turns out, in some markets, you can buy just a neighborhood. 

You can buy by zip code. 

So for $200 per week, Mr. Tim was on TV like 60 times per week, spread all over 50 different cable channels. 

It was amazing. 

You’d be watching re-runs of Seinfeld and there would come this Mr. Tim’s Home Electronic Repair and Installation Service ad and his phone would ring. 

It worked great. 

Then one day he walks into a bike shop and someone recognized him from his TV ad. 

He was becoming famous from this mere $200 per week. 

Not for everyone, but if you sell B2C, look into local cable and concentrate with a lot of spots. 

Every business action requires some kind of cost justification.  

Does the effort justify the cost?  

Let me explain another example

Company X advertised its professional educational materials.  

When it seemed as though the advertising was not working, the company was going to cancel its ad campaign.  

Then it discovered a startling correlation between its advertising and its direct-mail efforts: 

 Its direct-mail response went up by 30% in the months it advertised to the same audience.




This is typical.  

The more penetration you can get to the same audience, the better the possibility that you will get noticed.  

In the ’90s, getting noticed was everything.  

In today’s commercial clutter, you get noticed only by continually reaching the same potential customer with a consistent theme, message, look, and feel.  

If you advertise in a print medium (magazine, newspaper, etc.), you will find that most publications will rent you their mailing lists.  


This means you can direct mail to the same audience to which you are advertising!  

This is a very smart usage of marketing dollars.

Look at the lifetime value. 

If you have an inexpensive product, your advertising has to deliver a high number of leads, or every lead has to turn into a repeat customer.  

For example, say your average customer spends $25 with you.  If you are spending $1,000 per month on advertising, you will need to attract 40 new customers per month to break even on the ad, not counting any of your other costs, such as product costs and overhead.  

If those customers are one-time buyers, then you have to find a way to make your advertising more effective or less expensive. 

 If they become regular buyers, then you can accept lower response rates.

The key here is to look at the “lifetime value” of a customer.

  A customer who spends $25 a month and comes to your store only once is only worth $25 to you.  

But if you can get that customer to be a repeat customer, then that customer is worth $300 a year, or $1,500 over five years!  


Most business people do not understand the power of advertising; they do not realize that each new $25 customer is potentially a $1,500 customer!

Advertising brings in the customers, but it is your job to keep them buying from you.



Advertising promotes word-of-mouth

Often, a loyal customer will see your ad while with a friend or business associate. 

 Your customer will show your ad to the friend and say, “Hey Joe, now this is a really great company/product/service.” 

Joe will come into your business, and you will ask him how he heard of you.  

He will say that his friend referred him and never think to mention that it was your advertising that prompted the friend to open his mouth in the first place.

I headed up a Neilson study that tracked hundreds of ads and the response rate each ad generated. 

 Each month, a computer printout listed the ads and how much response each had generated.  

The first printout came and it looked like this:


X Company…………22 responses

Y Company……...….20 responses

Z Company………….23 responses

K Company………..223 responses

J Company……….….26 responses


In the midst of all the other ads generating responses in the low 20’s, one ad was generated more than 200 responses!  

Turning to the ad, we expected to find some totally new or unique offer, product or service.  

Instead, we found that the product advertised was nearly identical in price and features to four or five other products in the same publication.  

Thus, it wasn’t the product that made the response jump so significantly, it was the ad!

After a year of tracking the highest response generating ads, we learned that, for the most part, the ads that pulled the greatest response followed four primary rules:


Rule No 1:  Is it distinctive? 

You must design advertising that is so distinctive looking (or sounding, if you’re on the radio) that it pops out of the clutter.  

In print, the first goal of high-response-oriented advertising is that it be visually distinctive. 

 On radio, the audio must be distinctive.  



Naturally, TV has both visual and audio possibilities. 

I ran a TV spot advertising a free seminar I’m doing with Jay Abraham.

 Among other images we used in the spot, I put a shot of me throwing a double side kick (I have 23 years of karate training) to the head of a business owner (we’re both in suits).

What’s the point of that? One point. It makes you want to find out “what the heck is going on there?” Today, 70% of TV watchers are muting out the commercials. 

But if you see something really intriguing, you will UN-mute just to see what the heck is happening there. 

There’s a spot running right now where this kid sprays his mother with a squirt gun and she pulls the hose out of the sink and nails the kid with it. 

I saw that spot several times and it finally got my goat. I wanted to see what they were advertising. 

So make your ad distinctive. Something that makes it STAND OUT. 


Rule No. 2:  Tell me what you want to tell me.  If you page through a magazine, you will quickly notice that you do not read the ads that make it difficult for you to figure out what they are selling.  

“Clever” is only better if it is “super clever.” Clever headlines that do not tell you what they are trying to sell are simply not effective.  

Most ads in most publications today don’t have headlines that tell you what they are trying to sell.  

In the information age, don’t hint around; say what you want to say, right in the headline.

A good headline follows these four criteria:


  •         It tells you what the product or service is.
  • It starts with the word you or your (not always, but mostly).
  • It contains a benefit to the reader.  

Most companies brag about themselves, rather than talk about the benefit to the reader (prospect).  

High-response-oriented advertising focuses like a laser beam on the benefit to the customer.

It makes the consumer want to read on.




The headline is the ad for the ad. 

 If the headline isn’t good, no one will read the rest of the ad.

  Responses to ads have jumped ten fold by simply changing the headlines.


Rule No. 3:  The body copy should…

Be curiosity driven, unfolding the story you want to tell.

By highly benefit oriented.  

So many ads talk about features, when it is benefits that motivate buying.

Give you a reason to take action now!  

Can you offer something for free that will help you engage the potential customer?


Rule No. 4:  Ask for the order.  Too many ads do not give explicit instructions as to what action you would like the customer to take:  “Order today and save,” or “Call us today and receive this free….”.  You must always ask for the order!



Summary

Advertising is a powerful tool for becoming a well-known player in any market.  

Even if you take a small schedule and a small ad, by consistently letting it run in an appropriately targeted vehicle, over time that ad will have an impact. 

 People will see your logo and it will register.

Advertising supports everything else you do in your business.  

But it is only part of a total package.  

You must have other marketing, and you must make sure, ultimately, that you are treating the customer like gold.

  Happy customers will spread the word faster, and advertising will help facilitate that. 


 Happy advertising!

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Currency Trading - An Introduction

 The simplest definition of currency trading is the practice of exchanging one country's currency for another country's currency. 

Basically, currency trading involves four main variables: currencies, exchange rate, time, and interest rate. 



The interplay of these variables creates opportunities for small investors to obtain investment returns that are generally unheard of in the traditional investment world. It is also referred to as foreign exchange, FX or Forex, but the essence remains the same that currency trading is the exchange of one currency against another.

Perhaps, in terms of trading volume, the currency exchange market is the world's largest market, with daily trading volumes in excess of $1.5 trillion US dollars (although the figures may differ, but this is just an approximation to show its importance). 

One thing is for sure that in orders of magnitude it is much larger than the bond or stock markets. 

For example, the New York Stock Exchange has a daily trading volume of approximately $50 billion. 

So you can easily imagine its importance in the trading world of today. 

Moreover, contrary to earlier thoughts, currency trading is not limited to just larger organizations and other large banks and financial institutions, but open to everyone who has enough expertise and determination to hard work.

You can start playing the currency trading market with real market conditions immediately. 

Trading opportunities in the forex currency trading market are now available to individuals through technology interfaces such as those used by major currency trading brokerage firms (usually large corporations with big tummies).

 If you decide to hire a professional who takes advantage of this technology, you will be able to view your accounts' closed trades 24 hours per day through a secured, online access portal.

Historically, SMBs and individual investors have had limited access to the forex market. 

For decades, major banks, multinational corporations and other participants, trading in large transaction sizes and volumes, have dominated this market. 

However, just like many other business segments technology has lowered the barriers of entry and opened up this attractive marketplace to a new breed of investors and speculators.

Technological advancement, along with liberal market sentiments, has allowed almost everyone to deal in currency trading, unlikely to the past when there were only few organizations that could trade the currency. 

You also can open a mini account with as little as $300 US although $2000 US is recommended. Keep in mind that mainly major banks, international organizations and some other are doing very well in currency trading.

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5 Thinghs You Must Do To Fail In Business

 There are more books about succeeding in business then curse words on MTV. 

It is not easy to define what makes a business succeed, but it is easy to describe what makes a business fail.

 If you are starting your business or currently being miserably unsuccessful, you might want to read on.

No doubt that most entrepreneurs want to succeed in business and I wont argue that failing is on the top of the do list for anyone. Here are five things you must do to fail in business.

1 💥You must want to become an overnight success

Isn’t it great to hear about some new product becoming an instant hit? 

Realistically, most overnight success stories take a lot more than one night of work. 

Think of any popular brand and think how long it took to create it.

 Even though things can happen quickly online, it takes a lot of testing and trying of what works for your business.

2 You must do it all alone. 👆

It takes a team effort to make any business successful. 

Even if you are the only member of your business, be ready to listen to what others have to say, and keep an open mind.

3 You must be convinced there is nothing new to learn. 💪

Even if you are an expert in your area, you will find that succeeding means learning.

 It is impossible to grow your business without a commitment to learning and improving your skills. 

4 If you think you have to be the cheapest to be the successful, you might be surprised. 💲💲

Price is not the only factor when it comes to making an online purchase. 

Actually, pricing a product at the right price is an art form. 

The right price is more important than the lowest price.

5 Never forgive yourself for failing.

 Even the greatest business will have its ups-and-downs. 

You are going to have difficulties, and you are going to be making mistakes. 

It is OK to make mistakes. It is not OK, however, to keep repeating the same mistakes. 

The biggest difference between successful businesses and failed businesses is that successful businesses will learn from their mistakes and use it for improving.

Remember to do the above if you must fail in business.

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- Richelieu -

"Be liberal but cautious; enterprising but careful."

"Our greatest glory is not in never falling, but in rising every time we fall."
"In the lexicon of youth, which Fate reserves for a bright manhood, there is no such word As—fail!

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Evergreen books to read this year

  • "Chicken Soup for the Soul" by Jack Canfield
  • "Believe" by Evan Carmichael
  • "As a man thinketh" by Earl Nigthingale
  • "Think and Grow Rich" by Napoleon Hill
  • "You Were Born Rich" by Bob Proctor
  • "The Strangest Secret" by Earl Nightingale
  • "No Matter What" by Lisa Nichols
  • "The 21 Irrefutable Laws of Leadership" by John Maxwell

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Iraklio, N/A, Greece
Discovering how people think, why they think in certain ways and what's stopping them most from taking action have always intrigued me. It made me dig dipper into the unlimited human thinking universe.

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