The home business is the way the world is going to go in the near future. Gone are
the days when people slaved over their office desks.
This is the age where the
concept of career liberalization is really going to gain root.
Are you going to be a part of it as early as you can or are you going to wait and
watch till everyone has tried it out first?
The ideal way is to get into this as soon as possible and make a name for
yourself in the home business genre as soon as you can.
Unleashing the Untold Wealth of Affiliate Marketing
Affiliating with businesses in order to promote them is not a new concept. But
what you need to know here is that it can make you a millionaire and you would
not even have to physically venture an inch out of your house.
If anyone was asked to name a single method that marketers use to make a
surefire rapid income on the Internet, then most of them would give you the same
answer – “affiliate marketing”.
Though there are dozens of home business models
on the Internet, it is quite safe to say that affiliate marketing must rank within the
top three, or maybe even at the top of the heap.
Basically, the affiliate marketing model means to promote someone’s product
over the Internet. You are helping them with their advertising and are getting
paid a commission for that.
You can start by making an account on an affiliate network such as the
Hydra
Network (
http://www.hydranetwork.com/). This is a place where advertisers
post their advertising requirements. When you are a part of this network, you can
choose the products you want to promote. These are products of people within
the network.
Once you are done with that, you will need an affiliate marketing service to
promote the products you have chosen on the Internet. The best in this category
is
Google AdWords (http://adwords.google.com/).
You merely have to start a
campaign here, mentioning the product you want to promote and give the URL
that you are advertising.
AdWords will automatically search for the right website
matches for the product and will advertise on them.
The payment is fantastic. You get paid for every click that your ad gets. This is
known as Pay Per Click (PPC).
However, there are some affiliate networking sites,
such as the Hydra Network we have mentioned here, that pay only when a sale is
done. In that case, it becomes a Pay Per Sale (PPS) affiliate service.
Your only expense is in starting the AdWords campaign.
However, here you can
bid on how much you want to spend. Hence, you are actually altering your
expense. The returns, however, are much more than whatever money you will put
into the business.
Build a Niche Content Site to take your Business to a New Level
What are people on the Internet mainly looking for? Information, that’s right! If
you provide them the information they are looking for, you are a winner all the
way.
What’s a niche content site, to begin with? A niche content site is a site that
panders to a particular group of people. Like gardening is a niche; cooking is a
niche; motor repair is a niche. Other people would not be interested in reading
about these topics.
But, people who are interested in these topics will surely
throng your website and even come repeatedly to look for new information that
you must put up all the time.
There can be a niche within a niche. Like, in gardening, there could be a sub-niche of how to do away with aphids or how to use the right mix of fertilizers to
make those grapes bigger. These are sub niches.
You must remember one thing
here… the narrower you are making your niche, the lesser is the number of
people you are getting for your site, but at the same time, these people are more
focused and they will be more interested in doing business with you.
Think about it...
If someone really wants to have some information on aphid
removal, they are not going to find too many sites on it. If your site has that
content and also promotes some product relating to it, like an aphid spray, the
likelihood of that visitor buying the product from your site is indeed high.
This is the way you need to go about it.
→ First, think of a popular niche that you would like to build a site on.
You
could go to places like Google Suggest (http://suggest.google.com/)
and check out what many people are looking for.
→ Google Suggest will also give you a host of keywords that you can use.
These are the keywords that people are popularly searching.
→ Build content. You will need to have at least 50 pages or so of content to
make some kind of impact.
Spruce up this content by using right
keywords so that it reaches out to the people who are looking for the
specific information.
→ Then, look for products on your affiliate network site to promote on your
niche site. Refer to chapter 1 on how to become a member of an affiliate
network site.
You can put ads in the form of text and banners.
By having your own site, you are saving money on advertising services
such as Google AdWords.
You have to popularize your site so that more
people visit, which in turn will increase the number of clicks (and sales)
that you get. At the same time, the popularity of your ads will increase
the prospect of your website.
Very few models are as popular today as the business blogging model. This is
one model where people entertain themselves by networking with other people,
build on their knowledge and, of course, build on their business prospects.
So, aren’t you blogging already?
The one thing about blogging that you need to know is that you can monetize it in
several different ways. There isn’t just one way in which you can make money out
of a blog; there are several. Once you have a blog of your own, it is a learning
experience in itself.
But, at the same time, the money begins flowing in almost
immediately, which motivates you into milking your blog further.
A very good platform to build your blog would be WordPress
(http://www.wordpress.com/) or Blogger (http://www.blogger.com/). These are
blog platforms, i.e. you can create your blog using the software they provide. In
addition, you will also need some hosting space and domain name to set your
blog running.
The one difference between WordPress and Blogger is that Blogger is a free tool. That means you will have to contend with advertisements from other people on
your blog.
WordPress is considered to be more focused and speaks better of the
commercial blogger’s intentions.
Another blogging service that you might like is Typepad
(http://www.typepad.com/).
Typepad is uploading and hosting service. You
just pay them, build your blog through WordPress, and Typepad will take care of
the uploading and hosting.
One perk is that Typepad does a lot of search engine
optimization for you, so you can be sure that your blog will begin ranking high
right from the start. If you get good content on your blog (including keyword optimized text, videos, and photos), you can be sure that it will get populated soon.
The search engines
love blogs because they get a constant update of content and because so many
people keep visiting them. In today’s scenario, blogs are more effective in
websites.
The following are some ways in which you can monetize your blog:-
→ You could use PPC advertising on your blog.
→ You could directly sell or advertise products.
→ You could give away an eBook or a newsletter subscription and get leads.
→ You could build a blog, populate it and then sell the whole thing for a tidy
profit.
Infopublishing can make you Important on the Internet
Right, we won’t go into the cliché about the Internet being an information
superhighway.
But isn’t it that?
You cannot deny that!
Infopublishing is an Internet-age term which implies the publishing on
information-rich content on the Internet.
This content can take any form, but
generally, when we speak about info publishing, we are talking about eBooks,
newsletters, videos, audiobooks, and the like. Generally, this is content that
people can download and store on their hard disk and withdraw it later according
to their convenience. There is one more common strand running through all the info publishing devices - they must provide good content to the user.
There are two ways in which you can get into the info publishing business:
-
(1) You could create the info content yourself or outsource it to someone so
that you have your own product to sell.
(2) You could promote someone else’s product on your website or blog.
Either way, you are distributing informative content.
One of the ways to distribute this content is through affiliate marketing.
If you are
going to promote products of other people, you could select the available
products from an affiliate network and sell it through a service like AdWords.
In that case, you would not need to have your own website or blog even. However,
you could also sell such a product directly. Selling makes a good option if your
product is of good quality.
Using methods such as SEO, viral marketing, social
networking, and such, you could build a brand presence for your product and
garner a market for it. Once that is created, you will find that your product starts
earning you an unending stream of income.
If you have your own product, there are many more advantages.
Number one,
people associate you with someone who is an expert in the subject. Your name in
the byline means a lot for your credibility. This will ensure that your other
products get a niche for themselves too.
Now, having your own product does not
mean that you have to sit and create stuff yourself. You could outsource work
quite easily. On job sites such as GetAFreelancer
(http://www.getafreelancer.com/) and ScriptLance
(http://www.scriptlance.com/), it is quite easy to find professionals who would
work for you at an attractive price and give you the rights of their work.
For video content, you could publish interesting videos on YouTube
(http://www.youtube.com/) and combine their impact with another product that
you are selling.
Your video provides people with good information and at the
same time provides a link from where they can download an eBook that you are
promoting.
That way, you can combine your marketing efforts and gain added
benefits.
Get the maximum mileage out of your info publishing endeavor. If you are looking
to stick with your online home business for a long time, you will need a presence
on the Internet, and nothing works better than info publishing for that.
Never underestimate the power of software applications. You are using dozens
of them on your desktop yourself. A good software could make you rich… very
rich.
Ever heard of someone named William Gates?
Selling software is one of the most emphatic routes to make good money on the
Internet. People who use computers are always trying to make their jobs easier or
to add more quality to their jobs. That is the reason they are looking for good
software all the time.
With broadband Internet, it has become so very easy to
provide software in downloadable formats. You promote a link from where
people can download a particular software and allow them to access it when they
make payment. They will pay and you give them the link to download the
software.
Many marketers tease people by giving them demo versions of the software for
free. This allows the downloaders to understand the quality of the product before
they decide to spend good money on it. These demo versions generally have some
features locked or they are timed demos which expire after an hour’s worth of
usage or so.
When that happens, people are prompted to buy the product to make
use of it limitlessly.
So, what must this software be like? People on the Internet like each and every
kind of software. Or, let us put that in another way - each and every type of
software on the Internet will find takers.
There’s a niche for everything on the
Internet. So, if you have made a software application that will help Grandma
remember her recipes or made a software that will help a businessman with his
end-of-the-year accounting, you are going to find people who will be willing to
download that and check it out.
The success lies in the promotion.
For promotion, you can use more of the same methods that you have been using
all along.
If your software becomes prominent, especially in places where your
niche market usually visits, you could be assured of a healthy flow of
downloaders.
At the same time, you have to remember that there is no lifespan
for this.
There will always be downloaders, provided you promote well and keep
upgrading your software, which means, you can keep generating a flow of passive
income through this.
You do not need to have your own software application either.
You could buy the
resell rights of software and sell it. There are several creative people on the Internet who like building software but don’t like the marketing aspect of it.
These people give away the software they have developed for a price. You can
modify these software applications to an extent and in some cases, you can
rebrand them too. Of course, you sell them at a much higher and enduring price
than you bought it for.
The following are some sites from where you can buy
resell rights of software:-
→ Jimmy’s Value World (http://www.jvwinc.com/network/offering.html)
→ Rebrand Software (http://www.rebrandsoftware.com/)
You could just look for ‘software resell rights’ on Google to find a host of other
such sites.
Hope this helps you start your own business sooner.
For any other help and advice please follow my blog for new tips.