Who Are The Leaders Behind The Launch Of GeneWize?

 So, you have a website open to the public, now what?

Basically, your general premise for having a website is simple: to provide prospects with information in order to answer their unanswered or spur of the moment questions relating to your business. 

Your message to your visitors should express, “this is why you want to do business with our company”.

The basic allure of shopping or doing research online is that a prospect will not have to talk to anyone to get the information they are after. It is a field trip so to speak, they can look and not touch, go where they are told, and not ask any questions until the end of the tour. 

Your visitors (like kids on a field trip) are on your site because of some simple curiosity that has led them to your site. 

You are their tour guide. 

They expect you to know where you want them to go and show them everything they want to see. 

Every click from a visitor on your site is an unspoken question looking for an answer. These clicks represent an opportunity for you (the tour guide) to answer it correctly leading your visitors to the light at the end of the tunnel. 

So, visitors better get what they want as quickly as possible or they’ll click their back button and look for another tour guide.

When the usability and content of your website convince a visitor that your information is valuable to them; they give you something of value in return. They give you their valuable information by becoming a lead.

Let’s get one thing straight, it doesn’t matter if your website has a simple or complex sales process. The nature of any website in the context of this article is irrelevant as the underlying objective of any website is plain and simple, it is persuasion.

You may or may not have heard of “reverse marketing”.  So, what is reverse marketing”?

Reverse marketing is a customer-centric approach of going backward in the whole evolution from prospect to lead, lead to customer, and customer to repeat customer. In order to go backward in the process, ask yourself these questions: who, what, and how?

Who do I need to convince? What am I convincing my visitors to do?

When the objective of your site is generating leads, you want to convince your visitors to fill in a contact form for more information, register to download a white paper or demo, register for special offers, opt into a newsletter or e-mail list, or use “email a friend” to forward interesting content on your site to those they know with similar interests.

Now that your target audience has been developed, in this case, business seekers or business opportunity seekers which represent your “who” from above, and you have identified the action you want them to take, which is turn them into a lead. 

You will now need to to look at configuring an online experience that incorporates your answer to the third basic question:

How do I most effectively persuade my visitors?